Sync & Brand
PIAS Sync & Brand is the dedicated department, within the PIAS Entertainment Group, working towards a cross section of clients in advertising, brands, television, film, online, video games, and corporate media.
Having built up a solid network of contacts in this area in the past few years, the department was officially launched in 2009, and is now operating out of our London and Brussels offices.
• Access to Artists and Content
• Access to Premium Music Brands
• Sponsorship of Tours & Events
• B2C/B2B
• Marketing Services
• Full media planning, retail marketing and POS.
• PR/promotion all media
• Digital specialist team
• Creative services including online and mobile data capture.
• Distribution
• Pan-European (Global) reach
• Physical and digital retail, kiosk, non-traditional outlets.
• Broadcast and New media sales
B2C
We can offer sponsorship packages in relation to tours of PIAS artists on a single or multi-territory basis.
We can also offer exposure at PIAS own events such as the highly successful [PIAS] Nites, a series of sold-out shows, filmed and streamed live by Belgacom in Belgium and the Amsterdam Comedy festival which [PIAS] Comedy co-owns.
Product placement in music videos and documentaries around artists and labels.
B2B
PIAS run a bar at Midem every year, an extremely popular and unique event, offering a networking opportunity for key music industry professionals as well as a showcase of PIAS talent.
• Presence at event among influential decision makers.
• Presence on all communication; flyers, e-flyers, website, booth on site, access to VIP area etc.
Marketing Services
PIAS provide full marketing and services across Europe. Thus any campaign that we embark on can be supported for the maximum exposure through a creative approach in media and at retail level.
Our marketing teams will put together a complete plan customised for each territory and support in retail through POS and various coops.
We also provide a full promotion service with our own dedicated team of press officers and pluggers who will ensure correct positioning and profile for our campaigns.
On the digital side local expertise, advice & relationships are critical when securing promotional and marketing support for our products and campaigns. In addition to working closely with the global players, we view the support of local and specialist services as a crucial part of the business. These relationships allow us to create interesting and fully supported campaigns in the digital space.
Our digital specialist team provide highly creative services to ensure exciting and innovative customer experiences, which also include online and mobile data capture. More info on separate sheet.